0264 407 150

Agro Intergeneration launched by BT and USAMV Cluj Napoca for modern agriculture

Comunicat de presa 2020-10-09
Agro Intergeneration launched by BT and USAMV Cluj Napoca for modern agriculture
  • Banca Transilvania and the University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, Romanian organize courses for the development of agribusiness skills.
  • The 22 participants form 16 different counties cooperate with Banca Transilvania and work in agribusiness.
  • Agribusiness education and entrepreneurship are essential for growing family business and is meant to prepare the succession of generations.
  • BT’s commitment is to contribute to the repositioning of the Romanian agriculture.


Banca Transilvania is involved in the development of agribusiness education and in the growth of family businesses in the field of agriculture by launching Agro Intergeneration program, in partnership with the University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca (USAMV) BT and USAMV prepare the ground for a more fruitful future, through courses designed to develop skills in technology, management and marketing in agriculture. 

Banca Transilvania’s commitment is to contribute to the repositioning of the Romanian agriculture through education, financing, increase of technology and know-how. BT’s mindset targets agricultural modernization with entrepreneurs being more and more in the area of ‚Äč‚Äčtechnology monitoring, while machineries are used as the main trigger of this entire process. The effect is on one hand, bigger productivity, and on the other hand a smaller environmental footprint. In this context, agribusiness education and entrepreneurship are two essential features to increase family businesses.  

The 22 students who are part of the Agro Intergeneration program are family members and BT agribusiness clients, involved in their parents' business, from 16 different counties. The program starts this week and takes place during an academic year, with different modules, such as: farm management, financial management, leadership, marketing, innovation in agriculture. The courses are lectured by USAMV Cluj-Napoca professors, specialists from different fields and BT staff.

  • Sorin Ignat, Branch Manager Agribusiness, Banca Transilvania: “The future depends on how we face the present. That is why, Agro Intergeneration is more than a program, it is a new approach we want to seed in the Romanian families with businesses in agriculture.  Several generations in the same business means united families, sharing experiences and good practices, complementarity.For the family and the communities they belong to, it means a model, a name carried forward, greater competitiveness, the prosperity of the new generation and jobs”.


  • Prof. dr. Cornel Catoi, Dean of USAMV Cluj-Napoca: Economic, social and environmental challenges require farmers to be at the heart of Europe's rural communities. This might be the reason why the support for generational succession of farms and the encouragement of a new generation of farmers is a key element in the development of agriculture. In this context, our project is meant to contribute to support family farms and to develop a farm succession plan, to allow an easy transition form one generation to another with minimal disruption to both business and family relationships. USAMV, Cluj- Napoca can increase the farm managers’ intellectual capital - highly important factor for a positive outcome of the farm succession plan”.


Labor migration abroad, diminished interest in agricultural activities, the aging of population, the need for professionalism for a modern approach to agriculture and synergy are just a few causes of uncertainty regarding succession in family agribusiness.

Banca Transilvania is involved in agribusiness education since 2013, through the numerous scholarships granted to USAMV students from Cluj-Napoca, Bucharest, Timisoara, Iasi, Constanta and Craiova.

With more than 31,000 agribusiness customers, BT has a market share of 18% and is the biggest support of Romanian agriculture.