Banca Transilvania climbed 20 positions in Top 100 most powerful Romanian brands. BT is now on the 22nd position.
Comunicat de presa 2016-09-13
BT is in one of the most powerful 100 Romanian brands and now occupies the 22nd position in the top made by Revista Bizz and a market research agency: Unlock Market Research. The bank climbed 20 positions since last year.
The top was made public on 13th of September. The conclusions of the study that led to the top are: the tendency of valorizing more the Romanian, authentic products and services.
The power of Romanian brands was measured by the consumers who took into consideration the investment in trust and emotionality, based on 4 indicators: the investment in brand emotionality, the brand power, the grade of utility and notoriety.