Banca Transilvania has a Digital Banking hub: the lab transforming BT’s offer into digital solutions
Comunicat de presa 2016-06-07
Banca Transilvaniadevelops a Digital Banking hub, as part of its strategy to grow and invest in omni-channel banking. The hub will launch and manage specialized projects for BT, by connecting certain creative ideas meant to transform Banca Transilvania’s offer into digital solutions.
The Digital Banking team will comprise approx. 100 persons and a mixture of specialized fields: banking, IT and other fields and strategic Romanian and international partners.
BT omni-channel integrates the advantages of a traditional branch and of a digital one, Internet Banking and Mobile Banking, as well as social media.
For Banca Transilvania, digital banking is a step forward towards customized offers, increased efficiency, detailed knowledge of its clients and attracting non-bankarized persons. Digital banking provides clients with mobility, speed, time saving, personal finance management, as well as lower costs.
The BT Digital Banking hub is located in the Liberty Technology Park in Cluj-Napoca, the first technological park in Romania, creating a proper environment for the development of IT, communications, research and development companies.