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Banca Transilvania puts the entrepreneurs on the map to support the neighborhood businesses in Bucharest

Comunicat de presa 2021-04-15
Banca Transilvania puts the entrepreneurs on the map to support the neighborhood businesses in Bucharest
  • Banca Transilvania supports the entrepreneurs through a new initiative for the Romanians’ solidarity, "Bucurestiul Intreprinzator 3.0"
  • BT continues similar initiatives started in 2020, Cumpara de langa tine and Cumpara de la o afacere mica
  • 85% of Bucharest residents prefer to buy from businesses close to their homes, according to a study by Reveal Marketing Research and BT


Banca Transilvania comes with a new initiative "Bucurestiul Intreprinzator", the online platform about people and business ideas that have transformed the Romanian capital into the most entrepreneurial city in Romania. It is about the map of businesses in Bucharest, with appreciated neighborhood brands, which can be registered online to have a wider visibility. BT thus continues the initiatives started in 2020, #CumparaDeLangaTine and #CumparaDeLaoAfacereMica, through which it aims to bring together the Romanians in order to support the local businesses.

Through "Bucurestiul Intreprinzator 3.0", the bank wants to consolidate the feeling of belonging to one of the 17 neighborhoods included in the campaign. For the same reason, one of the initiative components are the visual messages that will reach Bucharest businesses, in line with the brand, the positioning of each neighborhood they belong to: Victoriei Square neighborhood - All roads lead to Victorie (i), Baneasa - Mon glamour , Colentina - A local bazaar with international vibe, Berceni - The street is the soul of trade, Pipera - Tunari - A business festival, etc. Also, some of the businesses registered online in the "Bucurestiul Intreprinzator" platform will benefit from the promotion of the bank through its own communication channels.

A recent study conducted by Reveal Marketing Research and Banca Transilvania based on over 500 online interviews with residents of Bucharest, aged between 18 and 50, shows that 85% of them prefer to buy from businesses in the neighborhood, located near their homes. The arguments are about saving time (86%) and the quality of the products and services (over 50%). Most respondents were loyal to those businesses located in their neighborhoods, with 57% recommending them to friends or acquaintances.


Bucurestiul Intreprinzator 1.0 si 2.0

The recommendation of the entrepreneurs was the first stage of the "Bucurestiul Intreprinzator" program: the promoted entrepreneurs nominated, other daring ideas, such as Pegas, Radio Guerrilla, 5 to go, Frufru, In Fata Blocului, Tea Tomescu, Bucharest Symphony Orchestra, Times New Roman, Pain Plaisir, Maison Dadoo or Summer Well. The second stage of "Bucurestiul Intreprinzator" came with something new, the recommendation of the Romanian celebrities - the people who chose to join the BT initiative nominated and promoted brands of entrepreneurs from Bucharest, thus showing their support.

Launched in June 2016 the program is a premiere for Romanian banks communication, through which BT contributes to the creation of a special community, "Bucurestiul Intreprinzator".