30,000 people applied online, in a single day, for the products and services of the Banca Transilvania Group, included in the Bank Friday campaign. It is the largest number of applications in a BT online banking shopping campaign.

For most BT Group products, the number of requests was up to four times higher in a single day compared to the average this year.

This year's edition, held on November 7, 2025, meant:

• Discounts and other facilities for products and services in the banking, leasing and investment fields, intended for both individuals and companies.
  
  
• Discounts on cars, insurance and on the purchase of tickets for UNTOLD Festival.
  
  
• A platform with integrated, multi-brand services, due to the fact that it was the campaign with the largest number of brands, from different industries. The brands that contributed to the success of this edition are, in addition to those from the Banca Transilvania Group: Toyota, Untold, Groupama, Metropolitan, Regnet, FGO, Namirial, Gomag, Emiral and Hosterion.
  
  

Banca Transilvania is the one that brought the concept of Black Friday into banking, in 2014. Since then, thanks to its online banking shopping campaigns, it has successfully managed to integrate banking into the digital lifestyle of customers, following the e-commerce model, with an emphasis on accessibility, personalization, and experiences.