Transilvania Bank reached the threshold of 10,000 BT Visa Platinum Debit cards, one year after the product launch. The accelerated pace, over 800 cards per month, confirms the growing interest in premium financial solutions that support an active and modern lifestyle.

BT Premium Banking, a growing community

At the end of 2025, Banca Transilvania had over 150,000 Premium clients, with assets of 6 billion euros managed at the BT Group level. Through Premium Banking, the bank addresses persons with recurring incomes over 10,000 lei and/or savings between 75,000 and 200,000 euros within the Banca Transilvania Group.

BT Visa Platinum Debit – benefits and premium design

BT Visa Platinum Debit card brings customers benefits in travel, shopping, and restaurants, complementing the daily experience with premium advantages. 

• The physical card is made of metal and is produced in the United States of America, using manufacturing technologies specific to exclusive cards, which give it durability and a sophisticated appearance.
• The digital card, available in the BT Pay app, has holographic optical effects, marking at the launch moment a premiere on the market through the visual experience offered.

In recent years, in Romania the segment of the population with above-average incomes and a greater capacity for saving and investment has expanded, a trend also reflected by the growing interest in premium services. We see a significant increase in interest for deposits and savings products, but also for products such as investment funds and private pensions. We have also observed a greater orientation of customers towards products with relevant benefits for an active lifestyle. The success of the card reflects both these two developments and Banca Transilvania's commitment to offering clients premium products, solutions, and experiences.

Anca Crăciun
Premium, Private and Retail Products Coordinating Director
Transilvania Bank

Benefits through Premium Club and subscription

Premium clients have access to the BT Premium Club, which means dedicated services, products, and experiences – from financial expertise, financial concierge , to benefits that support an active lifestyle

The Premium Club Subscription, which also includes the BT Visa Platinum Debit card, means for customers:

• Access to the Priority Pass program, with free/preferential price entries in 1,700 business lounges of airports in approximately 150 countries;
• Offers and other advantages in restaurants, cafes and hotels, through Visa Premium and Visa Luxury Hotel Collection programs;
• Facilitating the recovery of money for delayed/canceled flights, through Visa AirRefund;
• Access to business lounges in the airports of Bucharest and Cluj-Napoca, based on the card;
• Roadside assistance services, travel insurance abroad and accident insurance.

Premium Clients benefit from personalized experiences at Banca Transilvania, through Relationship Managers in branches, through the Premium Banking agencies in Bucharest, Cluj-Napoca, Oradea, Timișoara, Brașov, and Constanta, as well as through the Virtual Relationship Managers team (Telesales), which offers personalized remote advice and support.