• The online platform Întreb BT has a new feature, AI Search, which simplifies interactions and increases accessibility to the platform's content, with the help of AI technology.
• Over 4.5 million visits were made on the Întreb BT website in January – September this year.

Banca Transilvania, through collaboration with Microsoft, integrates artificial intelligence into online communication, launching on the platform Question BT AI Search functionality, which is based on the Microsoft solution Azure OpenAI Service.

Întreb BT is an environment for information, education, and guidance, an online platform designed as a search engine with over 2,000 questions and answers about banking. From now on, visitors to Întreb BT who are looking for information about products, services, and self-banking solutions receive, thanks to AI integration, a more comprehensive response to the questions asked online because it includes all the information from Întreb BT about the respective subject.

“Today's launch isste la intersecția unor subiecte de interes maxim în banking - educația financiară și tehnologia. Investim susținut în ambele direcții pentru că au legătură cu experiența clienților, incluziunea financiară, dar și cu accesul la informație și la produse. Este un prim proiect, pe care l-am implementat foarte repede și cu care intrăm în curba de învățare. Vor urma alte proiecte și investiții susținute în această zonă.” – declares Ӧmer Tetik, General Director, Transilvania Bank.

“Banca Transilvania has shown admirable dedication regarding responsible growth and supporting entrepreneurs. Being the largest bank in Romania, BT knows how important its role is in the development of the financial system and the Romanian economy. The use by Banca Transilvania of artificial intelligence for online communication demonstrates BT's interest in offering customers the best possible services. The combination of financial education and technology is a promising field, and we are pleased to see that the bank allocates significant resources to both.” – states Bogdan Putinică, Country Manager Microsoft Romania & Moldova, Microsoft.

In the period January – September of this year, nearly 4.5 million visits were made on the Întreb BT website.