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BT Direct expands its partnerships in retail: collaboration with JYSK for home financing

PRESS RELEASE
2 april 2026
READING TIME: 2 MINUTE
BT Direct expands its partnerships in retail: collaboration with JYSK for home financing

BT Direct, part of Banca Transilvania Group, and JYSK Romania, one of the retailers in the top of the furniture and home decoration market, announces a partnership through which customers can access financing solutions dedicated to home purchases.

The collaboration continues the BT Direct direction of building partnerships with love brands, offering customers simpler and faster shopping experiences.

Customers can get up to 40,000 lei for purchases in JYSK stores, having a QR code at their disposal through which they can apply for financing of the desired products.

We are pleased to start this partnership with JYSK, a strong brand very well connected to what people want for home decoration. We see a growing interest among Romanians in investments in the comfort and functionality of their homes, and through our financing solutions we want to support these choices.

Nicoleta Bott
CEO
BT Direct

The partnership with BT Direct represents a step in our desire to offer customers a more accessible and convenient shopping experience. We know how important it is for people to invest in the comfort of their home, and through this financing solution we offer them the possibility to realize their plans more easily and quickly. We are happy to collaborate with a trusted partner and to facilitate access to quality products for as many Romanians as possible.

Cristian Cuzmin
Financial Manager
JYSK Romania and Bulgaria

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