Transilvania Bank is the preferred bank of Generation Z, shows the latest study conducted by the research agency Quantix for BT. For young people aged between 16 and 30, from urban areas, Transylvania Bank is the first choice when it comes to choosing a bank, including for their main account, in which they receive and keep their money, through which they make payments and with which they interact most often.

Results of the Quantix study on Generation Z and Banca Transilvania:

• Favorite brand in the bank category. „BT remains the leader in the preferences of young people, with over 30%.”
  
  
• The greatest emotional and functional traction. „Banca Transilvania leads in top-of-mind, reaching the level of 34%” and “Remains in the first position and on the main bank indicator (33%)”.
  
  
• The greatest trust among young people. BT has the highest conversion rate in the bank used in the main bank, of 73%. “The figure shows us the real trust that young people give to the bank, beyond notoriety.”
  
  
• Preferred Romanian bank. „Banca Transilvania has continued to have the strongest association with the Romanian attribute. This generation rediscovers local products, and BT is the symbol of the Romanian brand.”
  
  
• The preferred employer of young people in banking. "16% of young people choose Banca Transilvania, where they see opportunities for professional development."
  
  
• Image attributes. BT is perceived as bank Romanian, professional, with a positive reputation, trustworthy and friendly.
  
  
• Functional attributes. Youths associate Transylvania Bank with expertise, clear and accessible communication, involvement in sports, support for events for young people and for educational programs.
  
  

Generation Z: context and behaviors

The study shows including that financial education is a priority for young people:

• 9% of them claim that young people are good at managing money
• 34% say they know little or very little about money management
  
  

The biggest concerns that young people have for the next 3 – 5 years:

• price increase
• increase in stress level
• lack of practical training in school – the perception that the educational system does not prepare them enough for real life
  
  

For Generation Z, success in life is defined by a mix of personal values and concrete objectives:

• harmonious family
• achievement/financial stability
• affection, love
  
  

In everyday life, young people most often find themselves in simple activities:

• listening to music
• shopping in supermarkets
• outing with friends
  
  

Transilvania Bank, 1.1 million clients from Generation Z

Transilvania Bank has become a benchmark for young people due to digital banking solutions, commercial campaigns, financial education programs, and through constant presence in the environments where Generation Z spends their time: on campuses and in schools, at festivals and job fairs, in personal development projects and social initiatives, as well as on social media. The preference for BT expressed in the study is also confirmed in real life: the bank has 1.1 million clients under the age of 30. In recent years, BT has increased its market share in this segment by 5 percentage points, consolidating its position as a leader among Generation Z.