Victoriabank, one of the top banks in the Republic of Moldova and part of the Banca Transilvania Financial Group, has a new brand identity. It was launched on December 2, along with the anniversary in Chisinau, together with clients and partners, of the bank's 30 years of activity. The launch also marks a new stage in the history of Victoriabank and a new image.

“30 years is the age at which Victoriabank has accumulated enough experience and, certainly, many successes. The new brand identity means a balance between heritage and modernization“ - said Bogdan Plesuvescu, President of Victoriabank.

Victoriabank brand platform includes both brand experience, that is the relationship with the bank's team, its services and products, respectively brand image. The brand positioning is given by the bank's new key message, With a taste for banking. The bank's name remained Victoriabank, a symbol of the ambition to grow and to mark new victories.

The new brand identity is the signature of Brandient, a Romanian consulting company in brand strategy and design. It carried out, in 2016, a similar project at Banca Transilvania, and later, in 2018, BT's rebranding was named one of the most effective brand transformations worldwide, according to the REBRAND 100® Global Awards ranking.

Victoriabank is the first commercial bank established in the Republic of Moldova, has almost 270,000 active clients, over 1,100 people in the team and 100 agencies. It is the banking institution that brought to the Republic of Moldova cards, ATMs, POS terminals and contactless payment with the phone.