Banca Transilvania is among the top five most well-known Romanian brands, according to a study conducted by Frappe Digital (Daedalus Online) in January 2026. In the top three positions are Dacia, Borsec and Napolact, brands with tradition and strong visibility among consumers.
The position of Transilvania Bank confirms the consistency of the brand and its presence in people's daily lives, in a context where familiarity and trust play an essential role in public perception.
Top 10 Romanian brands in the minds of consumers
- Dacia
- Borsec
- Napolact
- Transilvania Bank
- Covalact
- Dedeman
- Dorna
- Bear
- Gerovital
- CEC Bank
This year's edition also marks the entry of new brands in the top 50, such as Jidvei, Agricola, Aqua Carpatica, Marelbo, Lăptăria cu caimac, ARO or Altex.
Unaided awareness, an essential indicator of brand performance
The ranking was made based on unaided awareness, one of the most relevant indicators in evaluating the strength of a brand. It measures the brands spontaneously mentioned by respondents, without suggestions or predefined lists, thus reflecting the actual presence of the brand in the public's memory.
The study was conducted among the urban population in Romania, on a sample of over 1,000 respondents aged between 18 and 65 years.
