Idea::Bank
BT acquired Idea::Bank and the other Idea-branded companies in Romania, Idea::Leasing and Idea::Broker de Asigurare. Idea::Bank became Salt Bank, the first 100% Romanian neobanking (2023), Idea::Leasing merged with BT Leasing, and Idea::Broker de Asigurare became BT Broker de Asigurare.
Idea::Bank acquisition
Status
Completed acquisition
October 2021
Impact on business and economy
Launch of the first 100% digital Romanian bank
Diversifying the business model in the insurance market to become a universal broker through BT Broker de Asigurare
The merger of Idea::Leasing with BT Leasing is contributing to an increased presence in the leasing market.