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A Message of Responsibility and Hope in BT's New Logo

COVID INFORMATION
26 March 2020
READING TIME: 1 MINUTE
A Message of Responsibility and Hope in BT's New Logo

 

We adopted social distancing, from the outset — a new approach for us too as March got underway. We started with recommendations for our customers when they visit our branches and agencies, asking them to keep their distance from other customers and from our colleagues, and we enabled work-from-home for some of our colleagues, while introducing a new way of working together for those at the office.

We also want to get our message across about the new reality we all share, so the logo on our Twitter and LinkedIn profiles has been redesigned and will stay that way for a while. It is a message of responsibility, but also of hope — of confidence that, although for the moment we are apart, one day we will be together again. Dreams are patient and will wait for us.

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