Another BANK Friday has come and gone for BT and for those who were waiting for the deals. On Friday, 16 November, we were “running with all (online) engines revved” to make sure everything went smoothly when people came to shop on our website. And they did — in huge numbers.

We were up early, so from 8 a.m. there were already BT products and services “to pick and choose from”, with over 7,000 perks, discounts and freebies, available until midnight. Every BANK Friday has its firsts, so this time we prepared, at a discount for entrepreneurs, solutions complementary to banking from our BT Store partners. 

Here’s a look behind the scenes of the campaign:

• Preparation took about two weeks and was done in-house at BT by the marketing & communication, retail products, call center and BT Store teams: concept, selecting the offers, communication, promotion and monitoring;
• Throughout the campaign, around 1,000 people were on the campaign page at any given time;
• The most in-demand products and services:

                    -         the STAR Forte shopping card with 300 lei and 200 lei in bonus points, BT24 Internet Banking and Mobile Banking free for life, the Practic BT personal loan and an overdraft at 8% interest; the allocated stock for these ran out in the first 10 minutes of the campaign: 400 cards, 1,000 BT24 sign-ups, 1,000 loans and 100 overdrafts.

                    -         the mortgage was also in demand on BANK Friday: by 4:00 p.m. there were over 500 applications on the site

                    -         entrepreneurs mostly chose the following solutions complementary to banking: Smart Bill (suitable for any business for issuing, sending and collecting invoices, delivery notes, receipts, stock management, etc. — all online), the Regina Maria private healthcare network (the only one offering plans dedicated to SME employees’ health) and CFO App (online tax and accounting advisory).

• There were 3,900 stock replenishments for products and services

• Most visits to the campaign page came from Bucharest, Cluj-Napoca and Timisoara. Thank you.
• BANK Friday fans were mainly those aged 24 to 34, followed by those aged 35 to 44

The BANK Friday idea was launched 4 years ago, when BT wanted to combine banking and shopping. That’s how the bank brought to market, for the first time in Romania, the concept of shopping for banking. We’ve also run other themed campaigns inspired by the significance of certain dates, events and trends, such as: Bank Friday, Bank to School, DragoBT, Banksylvania, Un Mai Muncitoresc, BaBeTe, Bankschet and Ziua Barbosilor. Each with its own charm, each with its own discounts.

BANK Friday will be back this time next year. Our banking shopping campaigns continue in November, and we assure you they will have a good taste.