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Lionel Messi stars in BT’s latest ad

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7 January 2020
READING TIME: 1 MINUTE
Lionel Messi stars in BT’s latest ad

The latest TV and online commercial from Banca Transilvania and Mastercard - STAR Card, non-stop shopping - stars Lionel Messi. This start-of-year campaign continues the series of ads featuring role models, following the campaigns with Simona Halep.

Lionel Messi is one of the world’s most beloved athletes, with tens of millions of fans, and a role model who inspires children and young people to choose sport.

The bank’s customers prefer STAR Card for online and in-store purchases. There are more than 500,000 of these shopping cards in their wallets and phones. STAR Card is a credit card with a loyalty program at more than 12,000 partner merchants in the STAR program and features that are unique in Romania.

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