BT’s most fresh BT campaign is here! And it’s inspired by everyday scenes that could happen to you, at some point. Whether the big day has arrived or you’re utterly fed up with sitting in traffic, STAR is the credit card you won’t want to be without in your wallet.

#Backstage story time

If the first thing that crossed your mind when you saw the ad was that the tune sounded familiar, we can tell you that (1) you’re over 30 and (2) you’re definitely young and restless 😉.

For those with a little less experience, the background track is a reinterpretation of the theme from The Young and the Restless — a soap that’s practically a lifetime’s worth of TV. And if you think we’re joking… think again! It has more than 12,000 episodes and has been on the small screen since 1973.

Hence the twist we had in mind: over that soundtrack we layered a young, online-native aesthetic with graphic touches typical of social networks.

5 scenarios for 5 unmissable opportunities

To create the ads we started from five moments when you simply can’t compromise. For example, organising the wedding just the way you imagined it, or investing in a new hobby. We also kept in mind the moments when you want to make a change, as well as experiences that take you by surprise and that you just can’t turn down. The last scenario came naturally, because your development on different fronts matters most — and with STAR, money can be within reach.

21 hours condensed into a TikTok video

Well, not really, but close enough! Both the length and the execution of the ads were inspired by the TikTok universe, so we prepared five spots, each 20 seconds long, and for the concepts and production we worked with Leo Burnett. All told, 25 people took part in the shoot and spent 21 hours in the field to produce those 100 seconds of commercials.
 

The “Za” credit card — about the product and its positioning

STAR Forte is the kind of credit card that keeps your cash flow covered and works as a safety net when something unexpected pops up — or when an opportunity comes along that you simply can’t pass up.

What’s more, it’s now easier than ever to get one. Open the BT Pay app, apply for the STAR Forte card 100% online and, within minutes, you’ll see it right in the app — that’s what #easybanking is all about.

#Throwbacks

The STAR card first appeared on TV alongside actress Maria Dinulescu and the BT Fairy in a spot from 2016, and its most recent appearance was last year together with the famous footballer Lionel Messi, in the spot filmed for the UEFA Champions League 2020.

Editor: Mihaela Ban, Communication and PR Specialist, Banca Transilvania