Banca Transilvania has reached 100,000 Premium Banking clients, a business segment distinct from Private Banking, up 25% year-on-year.

The increase in the number of Premium Banking clients has been driven by our clients’ improving financial trajectory and by people who wanted to diversify their savings and started banking with BT, which we can only welcome. On the back of these results, we are launching Premium Club, a program that meets clients’ high expectations, bringing premium services, tailored products, as well as saving and investment tools that are unique in the market. We are confident this differentiated approach will succeed in Romania and will contribute to the prosperity of our Premium Banking clients. 
Oana Ilaș, Deputy CEO Retail Banking

Premium Banking versus Private Banking

The bank announced in May 2023 the re-segmentation of Premium Banking and Private Banking to further broaden clients’ access to exclusive services.

• Premium Banking is for individuals with savings or investments of 75,000 - 200,000 euro with the bank and other Banca Transilvania Group companies, or with monthly income of at least 10,000 lei received into a BT account.
• To qualify as a Private Banking client, the threshold is 200,000 euro in aggregate across accounts, savings and investments within the BT Group.

Over 20,000 BT Premium Banking clients in Bucharest

The re-segmentation also brought, starting last year, a new approach for Premium Banking clients in Bucharest, with personalised advice offered both in person at four BT locations via a dedicated Relationship Manager, and remotely via a Virtual Relationship Manager (VRM).

20% of BT Premium Banking clients are in Bucharest, and 12% in Cluj-Napoca.

Premium Club: premium services, tailored products and dedicated locations

Banca Transilvania is launching Premium Club, a program that offers the following benefits to Premium Banking clients:

• Access to banking and investment expertise through Banca Transilvania, BT Asset Management and BT Capital Partners;
• Financial concierge and priority access to the bank’s services and products via the Virtual Relationship Manager;
• Dedicated products and services:
  • Premium current account package (preferential banking fees, travel insurance, up to 15% cashback at merchants, etc.);
  • Premium credit cards and special services;
  • Deposits and negotiated FX rates.
• Tailored investment solutions via BT Asset Management and BT Capital Partners in funds, equities across nearly 30 markets, and government securities.
• Access to BT locations dedicated to serving Premium Banking clients.

For Premium Banking clients in Cluj-Napoca, Banca Transilvania will open a dedicated branch in the second half of the year on Calea Dorobanților, opposite BT’s Head Office.