30,000 people applied online, in a single day, for products and services of the Banca Transilvania Group included in the Bank Friday campaign. This is the highest number of applications in a BT online banking shopping campaign.

For most BT Group products, the number of requests in a single day was up to four times the average this year.

This year’s edition, held on November 7, 2025, included: 

• Discounts and other benefits on banking, leasing and investment products and services, for both individuals and companies.
  
  
• Discounts on cars, insurance and the purchase of tickets for the UNTOLD Festival.
  
  
• A platform with integrated, multi-brand services, as this was the campaign with the largest number of brands from different industries. The brands that contributed to this edition’s success, besides those in the Banca Transilvania Group, were: Toyota, Untold, Groupama, Metropolitan, Regnet, FGO, Namirial, Gomag, Emiral and Hosterion.
  
  

Banca Transilvania introduced the Black Friday concept to banking in 2014. Since then, through its online banking shopping campaigns, it has successfully integrated banking into customers’ digital lifestyles, following the e-commerce model, with a focus on accessibility, personalization and customer experience.