BT ranks among the 100 strongest Romanian brands, placing 22nd in the ranking compiled by BIZ magazine and research agency Unlock Market Reseach. Compared with last year, the bank moved up 20 places.

The ranking was published on September 13 this year, and among the study’s findings underpinning the table is a growing appreciation for what is Romanian and authentic. The strength of Romanian brands was measured in terms of the trust and emotional investment consumers place in them, based on four indicators: emotional investment in the brand, brand strength, usage and awareness.