Banca Transilvania ranks 7th in the 2018 Top Social Brands, up 2 places from 2017. This year, 75 brands made the ranking for standout social media campaigns run between April 2017 and April 2018.

Top Social Brands analyzes how brands in Romania perform on social media and is compiled annually by Biz magazine together with Zelist. The final ranking weights brands’ results in two league tables: the ZeList ranking (mentions and viewership) and the Biz magazine ranking based on questionnaires completed by companies and its own research.

BT has pages on: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+ and a YouTube channel. During the period under review, BT saw growth across all social media channels where it is present. The largest increases were on: Instagram: 93%, the Twitter page: 41%, the Bucurestiul Intreprinzător Facebook page: 26% (7,508 new fans) and the BT Facebook page: 7% (32,623 new fans).