Banca Transilvania and Simona Halep are pleased to announce the continuation of the partnership launched in 2018.

Under the new agreement, Simona Halep will continue as a BT ambassador, helping us inspire and mobilize Romanians. Together with one of Romania’s greatest athletes, we will talk about work, performance, success, courage, motivation, sacrifice and resilience.

"It is a great pleasure for me to announce today the partnership with Banca Transilvania, because over time it has been more than a partner to me — it has also been a friend, standing by me through good times and bad. We share the same values — courage, ambition, sacrifice and perseverance — and we already have a history together that shows we are a good fit and work well together."
Simona Halep

The Banca Transilvania - Simona Halep partnership began in 2018, driven by the wish to make Romanians proud, given that in tennis the world No. 1 ranking for 64 weeks was held by a Romanian player. Since then, BT’s December 1 messages have been delivered through Simona Halep, in campaigns such as Let’s get things done, Romania! Happy National Day, Romania!  or, most recently, in 2023, The hard road takes you further.