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BT Direct expands its retail partnerships: partners with JYSK on home‑related financing

PRESS RELEASES
2 April 2026
READING TIME: 2 MINUTES
BT Direct expands its retail partnerships: partners with JYSK on home‑related financing

BT Direct, part of the Banca Transilvania Group, and JYSK Romania, one of the leading home furnishings and décor retailers, announce a partnership that enables customers to access financing solutions for home-related purchases.

The collaboration continues BT Direct’s strategy of building partnerships with love brands, offering customers a simpler, faster shopping experience.

Customers can obtain up to 40,000 lei for purchases in JYSK stores, with a QR code available to apply for financing for the products they want.

We’re pleased to start this partnership with JYSK, a strong brand that is very in tune with what people want for their homes. We are seeing growing interest among Romanians in investing in the comfort and functionality of their homes, and through our financing solutions we aim to support these choices.

Nicoleta Bott
CEO
BT Direct

The partnership with BT Direct is a step towards our goal of offering customers a more accessible and convenient shopping experience. We know how important it is for people to invest in the comfort of their home, and with this financing solution we give them the ability to carry out their plans more easily and quickly. We are pleased to work with a trusted partner and to make quality products accessible to as many Romanians as possible.

Cristian Cuzmin
Financial Manager
JYSK Romania and Bulgaria

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