Banca Transilvania is, again this year, among the top brands that elicit the strongest emotions among consumers. The ranking is part of the Emotional Branding study conducted by 360 Insights and published by Business Magazin.

About Banca Transilvania, the article notes: “Banca Transilvania maintains its position in the ranking, with balanced support across all age groups. Romanians are fond of this bank for its consistency over time and say they trust it and recommend it to those around them.”

The study measures Romanians’ attachment to approximately 300 brands across 12 categories of services and products. The ranking is based on the 10 laws of branding developed by Marc Gobe.