Banca Transilvania has posted year-on-year gains in both brand value and brand strength, reaching new highs in 2024.

According to the Brand Finance Banking 500 2024 assessment:

• BT is one of the strongest banking brands in the world: it climbed to 3rd place from 7th, with an exceptional Brand Strength Index (BSI) of 92.3/100.
  
  
• Banca Transilvania’s brand value increased by 34% compared with 2023 to USD 686.5 million, moving up 44 places to 252nd. Last year, the bank ranked 297th, with a value of USD 513 million.

This is very good news for BT, and for Romania as well. Banca Transilvania’s position among global banking brands shows, once again, the importance of building strong local brands that can compete successfully with companies that enjoy an excellent international reputation. We are showing that you can get things done here in Romania.

Ӧmer Tetik, Chief Executive Officer, Banca Transilvania

BT posted a 2023 profit of almost 2,491 million lei, 14% higher than in 2022, and attracted 623,000 new customers — an average of 1,700 per calendar day. Corporate and retail financing, increased operating activity and new customer acquisition were the bank’s growth drivers during the year.

Banca Transilvania entered the Brand Finance Banking 500 ranking in 2018, at 486th, with a brand value of USD 174 million.