Since when does a bank celebrate Beard Day? Is their boss bearded, or is it just a preference for facial hair? For those of you who’ve wondered about this — and since you know we try to have an answer for everything — here’s our answer to this one too: “Neither.”

The truth is, we at BT are people just like you, and we thought it only natural to celebrate the simple things in everyday life. And honestly, we have plenty of colleagues and customers to remind us that having a beard really is an everyday joy. So we figured we’d make a special day of it. We’ve started with those who wear a beard, but we won’t stop here — there are more special days to come.

To celebrate Beard Day, we’ve put together an online shopping campaign for banking products, exclusively on the BT website. It runs for one day, on August 9, and it’s for BT customers and would‑be customers who wear a beard. If you never thought your beard could land you a great loan deal, with us it actually can. And yes, it’s real — no joke. Stay tuned so you don’t miss the super offer by a whisker.

And if your beard still won’t grow no matter what you do, we’ve got one for you — you can download it in no time from here.