On December 1 — and beyond — Banca Transilvania and Simona Halep launched a joint message, carried internationally — especially in countries with large Romanian communities — through a large-scale multimedia campaign run on TV in Romania, Italy and Spain, as well as across social media.

The results have exceeded expectations:

• Over 10 million people saw the campaign on European TV (6.2 million in Italy and 4.3 million in Spain).
• Online reach: 16 million people in Spain and Italy saw the project, plus 7 million in Romania, where the campaign is still running.
• YouTube and Google: nearly 2 million people saw the campaign in Italy and Spain. On YouTube in Romania there are almost 1 million views.
• Facebook reach: 3.5 million people.

Through Simona Halep, the message reached countries with large Romanian communities, helping spread the word worldwide that December 1 is Romania’s National Day.

Multimedia: Italy video, Spain video, Romania video, International video.