Banca Transilvania is launching a new online bank shopping campaign, Bank to school. For five days, from 26–30 August this year, BT is offering a discounted Personal Loan and STAR points on the STAR Forte credit card to those who apply for these products on the bank’s website.

“The start of the school year is an emotional—and even stressful—time for everyone, from children to parents and teachers—we know that from our own experienceJ. We’re supporting customers by streamlining the administrative and financial side of back-to-school and by making our best products available at reduced interest rates.” says Sergiu Mircea, Coordinating Director, Marketing & Communication, Banca Transilvania.

Customer benefits under the Bank to school campaign:  

• Bank to school package: a Personal Loan with an interest rate of 7.49% + a STAR Forte credit card, with no issuance fee and 150 STAR points credited to it (equivalent to 150 lei), which can be used for other purchases;
• Discount on the Personal Loan, available also to BT Italia customers: a fixed interest rate of 8%;
• 100 lei in STAR points (equivalent to 100 lei) on the STAR Forte credit card obtained from the bank as part of this campaign. There is no issuance fee.

STAR points can later be used for purchases at more than 12,000 partners in Banca Transilvania’s STAR program. Through this program, customers can pay in up to 18 interest-free installments or earn STAR loyalty points worth up to 15% of the value of their purchases, depending on the merchant.

Bank to school is developed in-house by BT’s Marketing & Communication and Retail Banking Products teams. Online bank shopping campaigns are a concept launched on the market by Banca Transilvania and offer discounts and benefits on products and services for the bank’s current and future customers. To date, 10 such campaigns have been launched, inspired by trends, events or holidays: Bank to School, Bank Friday, DragoBT, Un Mai Muncitoresc, BaBeTe, Banksylvania, BANKschet, Ziua Bărboşilor, Ziua iubitorilor de cafea and Cea mai lungă zi.