Banca Transilvania is included in the Superbrands Romania 2026–2027 selection, an international programme that recognises brands valued for trust, relevance and the ability to create long-term value.

A Superbrand is one that is consistently chosen because of the trust it inspires, its relevance and its ability to create value beyond functional benefits. It also offers compelling reasons and advantages over the competition that customers want, recognise and value.

The Consumer Superbrands 2026–2027 evaluation took place in two stages. In the first stage, the 30 members of the Superbrands Honorary Council assessed more than 1,900 brands across 61 categories, based on reputation, trust, quality and market differentiation. The resulting list was subsequently analysed in a study conducted among 1,500 urban consumers.

Top 20 Superbrands Romania

Of the several hundred brands evaluated, the top 20 deemed eligible for Superbrand status are: Dedeman, Uber, Strongbow, eMAG, Netflix, Glovo, Samsung, Bolt, Dr. Max, Apple, Banca Transilvania, OMV, Borsec, Regina Maria Health Network, Sameday, Pampers, Lidl, FAN Courier, IKEA and Coca-Cola.

The selection is a stage in the Superbrands Romania 2026–2027 programme. The programme will continue with the publication of the brands’ stories in the Superbrands Romania book and with the Superbrands Gala, which will take place in 2027.