Banca Transilvania ranks among the top five most recognized Romanian brands, according to a study carried out by Frappe Digital (Daedalus Online) in January 2026. The top three are Dacia, Borsec and Napolact, long-established brands with strong visibility among consumers.
The position of Banca Transilvania confirms the brand’s consistency and its presence in people’s day-to-day lives, in a context where familiarity and trust play an essential role in public perception.
Top 10 Romanian brands in consumers’ minds
- Dacia
- Borsec
- Napolact
- Banca Transilvania
- Covalact
- Dedeman
- Dorna
- Ursus
- Gerovital
- CEC Bank
This year’s edition also sees new brands enter the top 50, including Jidvei, Agricola, Aqua Carpatica, Marelbo, Lăptăria cu caimac, ARO and Altex.
Unaided awareness, an essential indicator of brand performance
The ranking was compiled based on unaided awareness, one of the most relevant indicators for assessing a brand’s strength. It measures the brands mentioned spontaneously by respondents, without prompts or predefined lists, thus reflecting the brand’s real presence in the public’s memory.
The study was conducted among Romania’s urban population, on a sample of over 1,000 respondents aged 18 to 65.
