Banca Transilvania’s brand value rose by 39% to USD 955 million, according to the Brand Finance Banking 500 2025 report.

Rated AAA+ and classified as an elite brand internationally, BT ranks 225th, up 27 places from the 2024 list.

Under the algorithm developed by Brand Finance, the bank also records a Brand Strength Index (BSI) score of 95.3/100, keeping it in the global top 10 strongest bank brands for the fourth consecutive year.

According to the evaluation, BT’s very strong ratings are underpinned by customer familiarity, reputation and consideration , as well as by strategic investments, sustained involvement in the communities the bank is part of, a focus on digital transformation, and the integration of artificial intelligence into customer communications.