Banca Transilvania ranks 9th in Top Social Brands, up 18 places from the previous year. The ranking analyzes the performance of brands in Romania on social media and is compiled annually by Revista BIZ and ZeList. This year, it features 75 brands that have performed well online.

Among Banca Transilvania’s strengths that helped secure this position are the BT Blog, which brings together articles about events the bank is involved in or supports, pieces about campaigns and financial education videos, how-to guides, as well as financial analyses. Another BT project is Bucurestiul Intreprinzator and the collaboration with Ariel Constantinof, who creates vlogs with entrepreneurs in the community. The bank has also run advertising campaigns on Instagram and Waze, as well as campaigns designed to engage users, such as the platform www.immputere.ro.

BT has pages on social networks: Facebook, LinkedIn, Twitter, Pinterest, Google+, a YouTube channel and an Instagram page.