Phase 2.0: Celebrities recommend entrepreneurs who make Bucharest more beautiful

Banca Transilvania has launched a new phase of the Bucurestiul Intreprinzator project, in which Romanian celebrities each choose an entrepreneur and share their story. Over the next nine months, the stars will promote businesses they believe in. Bucurestiul Intreprinzator is an initiative that brings well-known people together with lesser-known brands from Bucharest — and shares some of their celebrity with them.

Launched in June 2016, Bucurestiul Intreprinzator is a first for bank communications in Romania — an online platform showcasing people and ideas that have helped turn the capital into the most enterprising city in Romania. For Banca Transilvania, this programme is another way to support Romanian entrepreneurship, inspire others and help build a distinctive community: Bucurestiul Intreprinzator.

Details:

• The first phase of Bucurestiul Intreprinzator was built around entrepreneurs’ recommendations: those featured by the programme nominated other bold ideas, including Pegas, Radio Guerrilla, 5 to go, Frufru, In Fata Blocului, Tea Tomescu, Orchestra Simfonica Bucuresti, Times New Roman, Pain Plaisir, Maison Dadoo and Summer Well.
• 35% of the SMEs established in Bucharest and Ilfov opened their share capital account with Banca Transilvania, and the volume of loans granted in the period July 2016–March 2017, in the first phase of the programme, is 15% higher than in the comparable prior period.
• The second phase of the Bucurestiul Intreprinzator project brings something new, namely celebrity recommendations: the celebrities selected by Banca Transilvania for the programme each choose a brand and promote it.
• The second phase kicks off with Bean MC, who recommends skate shoes from Danube Footwear, the first Romanian product in this niche, and tells the story of the entrepreneurs who turned one of their graduation projects into a product concept.
• The Bucurestiul Intreprinzator community on Facebook has over 30,000 fans.