Approximately 6,000 people applied for BT loans at a discount under the #SummerVibes campaign, which took place on Monday, July 20, over the course of 15 hours.

The most requested products were Practic BT personal loans and mortgage loans, which together accounted for 70% of applications — figures that confirm, on the one hand, continued investment in personal plans and, on the other, growing investment in housing, whether in homes customers already own or in new apartments and houses.
 

In the campaign’s teaser phase, almost 10,000 people signed up to receive online updates about the campaign. Three of them each won a glamping weekend in Romania in a prize draw.

Banca Transilvania introduced the concept of online banking shopping to the market, bringing discounts and benefits on products and services. #SummerVibes was the second campaign of this kind announced by BT since the start of the pandemic to support customers.