Banca Transilvania ranks 27th in Top Social Brands, the ranking of brands with the strongest social media engagement, up 11 places from last year.

For the eighth year in a row, BIZ magazine has compiled the ranking of the most active brands in social media in Romania. The top brings together 50 brands that have integrated into their communications mix the most impactful social media strategies and channels of the moment. The social media activities reviewed include: company/brand blogs; blog campaigns; campaigns with vloggers; Facebook pages/Facebook campaigns/apps; Instagram accounts; Twitter accounts; LinkedIn accounts; special video projects; user-generated content sites; Google+ accounts; initiating or supporting events dedicated to the blogosphere or social media; customer care and recruitment via social media; accounts on other social networks — Snapchat, Tumblr, Periscope and Flickr.

Among Banca Transilvania’s main strengths in social media are: Facebook — the largest community of fans among banks in Romania (currently, almost 370,000); dedicated campaigns, events and apps; Pinterest — the first bank in Romania with a profile on this social network; the first bank in Romania to use interactive images in social media, etc. It is also the only bank in Romania that has a blog. Its online visibility is also very strong.

You can see Top Social Brands 2016 here.