Banca Transilvania has reached the 6 million cards milestone, with the fastest growth pace during June 2022 - November 2023, namely 1 million cards. 1 out of 4 cards in circulation in Romania is issued by BT.

"Banca Transilvania's leading position in the cards issuing and acceptance area is supported by the super-app BT Pay, the STAR loyalty program, the complementary card acceptance solutions and our extensive network of ATMs and branches. We have created an efficient ecosystem, which we aim to continually refine and through which we come towards our customers with unique benefits and experiences. With this complementarity, we encourage contactless payments, e-commerce and the use of digital cards" - states Oana Ilaș, Deputy CEO Retail Banking, Banca Transilvania.

Cifre BT și trenduri:

• 25 de tranzacții/secundă sunt realizate cu cardurile BT, cu un record istoric de 260 de tranzacții/secundă, marcat în acest an, de Black Friday.
• +20% volume of shopping transactions performed with cards, in the first 11 months of the year, compared to the same period in 2022.
• More than 40% of the purchases paid for, at the POS, with BT cards, are made by phone.
• Aproape 60% dintre cardurile emise de bancă sunt înrolate în BT Pay.
• Record/zi: 10.600 de carduri au fost emise în 1 august 2023, dintre care 5.800 au fost carduri BT Untold.
• 164,500 children and young people, aged under 18, have a BT card and 90,000 have BT Pay.
• Over 95% of the issued physical cards are environmentally friendly, made from recycled materials.

Cele mai importante lansări BT în 2023 privind cardurile și experiențele de plată:  

• Animated virtual card - a premiere in Europe;
• Cardul virtual animat BT Visa UNTOLD;
• BT Pay Kiddo, card și aplicație pentru copiii peste 10 ani și părinții acestora;
• Experiență completă de călătorie: emitere card în euro, asigurare de călătorie și schimb valutar.

Banca Transilvania este, din 2017, liderul pieței de profil din România.