Banca Transilvania is developing a Digital Banking hub as part of its strategy to grow and invest in omnichannel banking. The hub will launch and manage projects in this area for BT by bringing together creative ideas to translate Banca Transilvania’s offering into digital solutions.

The Digital Banking team will include about 100 people and a mix of specialties: banking, IT and other fields, together with strategic partners, both Romanian and international.

BT’s omnichannel approach is built on integrating the advantages of the traditional branch and digital channels, Internet Banking and Mobile Banking, as well as social media.

For Banca Transilvania, digital banking is a step forward toward more personalized offerings, greater efficiency, a deeper understanding of customers and reaching the unbanked. For customers, digital banking brings mobility, speed, time savings, personal control over their finances and lower costs.

The BT Digital Banking hub is located at Liberty Technology Park in Cluj-Napoca, Romania’s first technology park, created to provide an environment for the development of companies in IT, communications, research and development.