Personetics’ cognitive banking application will provide BT customers with personalized financial insights in real time

Banca Transilvania, Romania’s second-largest bank, is partnering with Personetics, a market leader in cognitive banking applications, to deliver a superior digital experience to BT’s retail and SME customers by embedding artificial intelligence into its services.

The cognitive banking application from Personetics will be integrated into the new versions of BT24 Internet Banking and Mobile Banking, which will be launched this year. Banca Transilvania customers will receive personalized, real-time information to help them manage their money.

“Our goal is to offer customers the best banking experience by integrating the most powerful artificial intelligence and machine learning technologies. The partnership with Personetics allows us to accelerate how quickly we go to market with personalized offers and information for every BT customer. This partnership and the launches to follow are an important step in our strategy focused on digital and on the customer experience”, said Ömer Tetik, Chief Executive Officer, Banca Transilvania.

“We are pleased to work with an institution as innovative as Banca Transilvania, which has a significant presence in retail and SMEs. Given current trends - open banking and the PSD2 directive - the ability to use data to provide personalized services and guidance will become a key differentiator for financial institutions in Europe and around the world”, said David Sosna, Co-founder and Chief Executive Officer, Personetics.

Personetics & Banca Transilvania

About Personetics

Personetics’ cognitive applications (Personetics’ Financial AI Brain) are used by some of the world’s largest financial institutions to turn day-to-day banking into a personalized experience. They help customers manage their finances better and achieve their financial goals. A unique combination of financial intelligence and advanced cognitive capabilities, Personetics solutions make AI in banking a reality for 35 million customers: they provide personalized, real-time guidance, automate financial decisions and simplify money management. Led by a team of entrepreneurs with a track record in fintech, Personetics has been named a Gartner Cool Vendor, a Top 10 FinTech by KPMG and one of the Top 10 Companies to Watch by American Banker.

About Banca Transilvania

Banca Transilvania is Romania’s second-largest bank and the core of the BT Financial Group. The bank’s strategy is supported by strong international shareholders, such as the EBRD and IFC – World Bank. Its activity is organized around three main business lines: Corporate, SMEs and Retail. The bank has 2.2 million customers, over 7,000 employees and more than 500 branches. BT is the leader in Romania in the cards market, and 40% of newly established companies in 2017 chose to work with Banca Transilvania. It is the only Romanian banking brand included in the Brand Finance 500 ranking, compiled by Brand Finance in 2018. Banca Transilvania’s story began in Cluj-Napoca, Romania, 24 years ago, with a team of 13 people and a single branch.