• BT launches the Premium Banking business line for individual customers in Bucharest, aimed at those with savings of between 75,000 and 200,000 euros
• The bank raises the entry threshold for the Private Banking segment to 200,000 euros
• More than half of BT Private Banking clients are based in Bucharest and Cluj-Napoca

Banca Transilvania launches Premium Banking, a business segment offering dedicated services to individuals who have savings or investments of between 75,000 and 200,000 euros with the bank and companies in the BT Financial Group, or who have monthly income of at least 10,000 lei paid into a BT account.

To begin with, Premium Banking is available exclusively to clients in Bucharest, and starting next year it will be rolled out in those parts of the country with the largest numbers of BT clients with this profile.

Banca Transilvania is also changing the entry threshold for the Private Banking segment, from 100,000 euros to 200,000 euros. BT now has almost 4,500 such clients, with savings and investments of over 2 billion euros.

Oana Ilaș, Deputy CEO Retail Banking, Banca Transilvania: "BT’s Private Banking business has strengthened year after year, both in the number of clients and in the value of assets. Growth comes from our existing clients as well as from outside, from individuals who are looking for diversification and choose Banca Transilvania. With the launch of the Premium Banking business segment, we are offering clients a personalized approach and a financial journey that leads to Private Banking."

Anca Crăciun, Director Private Banking, Banca Transilvania: "The investment profile of our Private Banking clients has changed significantly in recent years, including thanks to the investment options of the BT Group. We have noticed that preferences for savings instruments have shifted from deposits and government securities toward alternative products such as investment funds and the Romanian and international capital markets. 1 in 3 Private Banking clients has a brokerage account through BT Capital Partners. The Premium Banking segment was a natural addition to Banca Transilvania’s portfolio. We strongly believe in a personalized approach, with complementary products, and for Premium Banking clients we have built a team of professionals with specific expertise."

Private Banking and Premium Banking clients have a dedicated relationship manager, tailored products and services, preferential rates, fast financial solutions, as well as options for remote banking.

Two BT locations, in Bucharest and Cluj-Napoca, are dedicated to working with Private Banking clients, and exclusive services are also available in Brașov, Constanța, Iași, Oradea, Sibiu, Timişoara and Târgu Mureș. Premium Banking clients have access to four BT locations in Bucharest.

Almost 90% of Private Banking clients are digitally active, using at least one BT app.