Banca Transilvania continues to be the strongest banking brand in Europe, with a brand value exceeding USD 1 billion, according to Brand Finance Banking 500 2026. The report shows that BT has a top brand score due to its high credibility, attractiveness, and high recommendation level.

The analysis is carried out by Brand Finance, a company specialising in global brand valuation, assessing brand value and brand strength index. Headquartered in London, Brand Finance has a presence in 25 countries and assesses over 6,000 brands annually.

Banca Transilvania & Brand Finance Banking 500 2026:

• Brand value: exceeded USD 1 billion, +6% compared to 2025, placing BT on the 224th position in the Brand Finance Banking 500 2026 ranking. Brand value reflects the commercial contribution of the brand to the bank's performance.
  
  
• Rating: AAA+, elite level in the banking industry
  
  
• Forța brandului: scor BSI (Brand Strength Index) de 92,9/100. Acest nivel reflectă soliditatea, încrederea și diferențierea brandului în piață. BT rămâne pentru al cincilea an consecutiv în top 10 cele mai puternice branduri bancare din lume.

Banca Transilvania is an example of how a local brand can grow and become a market leader. Over 32 years, BT has experienced key moments and multiple reinventions. The bank’s strength and magnetism stem from its ability to grow steadily, adapt quickly, and remain close to people. It is a brand driven by energy, ambition, and dynamism. The story says we can do it.

Ömer Tetik
CEO
Banca Transilvania

Evoluția valorii brandului Banca Transilvania

Banca Transilvania entered the Brand Finance Banking 500 ranking in 2018, ranking 486th out of 500 companies, with a brand value of USD 174 million. Since then, the brand has grown both in value and climbed in the ranking.

Dynamics in recent years:

• 2025: BT's brand value reached USD 955 million, +39% compared to 2024, ranking 225th (+27 positions);
  
  
• 2024: BT's brand value reached USD 686.5 million, +34% compared to 2023, ranking 252nd (+44 positions).
  
  
• 2023: the bank entered the top 300 out of 500 (297th place), and its brand value reached USD 513 million.
  
  

Cum calculează Brand Finance valoarea unui brand: indicatori, percepții și performanță

Brand Finance calculates the strength and value of brands by combining marketing data with financial analysis, analyzing:

• indicatori financiari: profitabilitate, risc, perspective de creștere
  
  
• consumer and other stakeholder perceptions: familiarity, reputation, appreciation
• forța brandului: capacitatea brandului de a genera preferință și performanță
  
  

Rezultatul este o evaluare comparabilă la nivel global, care arată cât valorează un brand și care este contribuția sa la performanța unei companii.