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BT Direct strengthens its presence in the healthcare services market through its partnership with iStoma

PRESS RELEASES
26 August 2024
READING TIME: 2 MINUTES
BT Direct strengthens its presence in the healthcare services market through its partnership with iStoma

BT Direct and iStoma announce a partnership aimed at making healthcare services more accessible, so customers can pay in installments at more than 1,500 dental clinics nationwide.

BT Direct is Banca Transilvania Group’s consumer finance company, while iStoma is the developer of the platform of the same name, used by nearly 2,700 dentists in Romania, the Republic of Moldova, Ireland, Italy and Spain to streamline their operations.

BT Direct already works with almost 100 partners in healthcare, and the collaboration with iStoma strengthens its presence in this market.  


Benefits for customers:

  • BT Direct financing on the spot, right in the dental clinic;
  • Fixed monthly installments, for up to 60 months.

BT Direct this year: 

  • Almost 65,000 customers have taken up BT Direct financing solutions, amounting to RON 300 million.
  • There were 120,000 online loan applications for Smart by BT Direct, with as many as 5,000 in a single day.
  • The portfolio has grown to over 250,000 customers.

Customers can access BT Direct financing for purchases or personal needs in more than 2,000 physical stores and around 100 websites. They also have access to refinancing solutions for unsecured loans and credit card debt from other banks, as well as the Direct credit card. 85% of the more than 200,000 cards issued by BT Direct are environmentally friendly, made from recycled materials, and can also be used via the BT Pay app.

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