Banca Transilvania’s rebrand was named one of the most effective brand transformations worldwide, according to the 2018 REBRAND 100® Global Awards ranking. The jury included entrepreneurs, brand strategists and designers.

The new brand identity was launched in 2016 and developed in collaboration with Brandient, a Romanian company specializing in brand strategy and design consulting. The rebrand covered several stages: audit, redesign of the visual identity, defining the brand and communication strategy, and implementation — a stage still underway both within the bank and across the companies of the Banca Transilvania Financial Group.