● Banca Transilvania ran the only banking discounts and promotions campaign since the start of the pandemic ●

Over 16,000 customers applied to Banca Transilvania for loans over ten days, for personal plans or to buy a home. BT ran an online banking shopping campaign, #Goodvibesonly, from June 2–12 this year.

“We came out with discounts and benefits on BT’s most sought-after products and services and, even in this period, loans attracted the most interest. Applications for home loans show that people still have plans and dreams which — even if they sometimes have to postpone them a bit — they want to see through. As the largest retail bank, it’s our role to set the tone in the market in this new context. We’re glad to see Romanians still have plans, and we can support them.” - Gabriela Nistor, Deputy CEO, Retail Banking, Banca Transilvania.

The most in-demand products were: the Practic BT personal loan; the bundle of the STAR Forte shopping card and the Practic BT loan; the mortgage/home loan in RON for purchase or for refinancing a loan from another bank; the STAR Forte shopping card and the current account overdraft.

Online banking shopping campaigns were introduced in Romania by Banca Transilvania and offer discounts and benefits on products and services for the bank’s current and future customers. Bank to School, Bank Friday, DragoBT, Un Mai Muncitoresc, BaBeTe, Banksylvania, BANKschet, Ziua Barbosilor, Ziua iubitorilor de cafea, Cea mai lunga zi, Fii golgheter cu STAR, O data la patru ani and Good Vibes Only are concepts inspired by trends, events or holidays.