Banca Transilvania has set November 15 as the date for this year’s BANK Friday online shopping for banking products campaign.

New for BANK Friday this year, BT is offering 0% interest leasing, no monthly administration fee for 50 new fully electric cars, and insurance at a preferential rate of 2.5%. Financing is provided through BT Leasing, with a down payment of 20%–50% for new fully electric vehicles from an authorized dealer and a financing term of up to 3 years. The offer is available to both companies and individuals.

BANK Friday 2019 will also bring other discounts, both on loans and on BT products. There will be other interesting offers as well, such as the one for fully electric cars.

BT announced the first BANK Friday campaign in 2014. Beyond launching the concept of online shopping for banking products to the banking market, it kicked off a series of themed, on-brand BT campaigns inspired by trends or different events, such as: Bank to School, DragoBT, Banksylvania, Un Mai Muncitoresc, BaBeTe, Bankschet, Ziua Bărboşilor, Ziua iubitorilor de cafea and Cea mai lungă zi. All of these are part of the bank’s online marketing and creative communication strategy.

The BANK Friday campaign is prepared and managed in-house by the bank’s Marketing and Communication team.