Banca Transilvania climbs 100 places in the Brand Finance Banking 500 ranking and is now ranked 339th. Year on year, Banca Transilvania is among the global top 10 for growth in both brand value and brand strength.

With brand value up 53% to USD 370 million, BT has entered “triple-A” territory for the first time, with a brand strength rating of AAA-.

BT, the bank for enterprising people

The Banca Transilvania brand story began in February 1994 in Cluj-Napoca, at the initiative of a group of businesspeople. Today, it is the largest bank in Southeast Europe and the biggest supporter of Romania’s economy. BT’s vision is to have a strong impact in Romania through financing and responsible banking. As the bank for enterprising people, its mission is to provide positive experiences anywhere and anytime. The brand’s values are courage, respect, ethics and responsibility. In brief, BT now means: over 3 million customers, 8,000 people on the team, 3 lines of business, and a presence in 180 locations across 3 countries.

Details:

• Each year, the brand consulting and valuation firm Brand Finance assesses over 5,000 of the world’s most valuable brands.
• The 500 most valuable banking brands are included in the annual Brand Finance Banking 500 report, published by The Banker magazine.
• A brand’s value is the net economic benefit a brand owner would achieve by licensing the brand in an open market. The Brand Strength Index measures how effectively a brand performs relative to the competition.
• Brand Finance also determines the relative strength of brands by analyzing marketing investment, brand equity (reputation among customers, consumers, employees and other stakeholders), and the impact these have on market performance.
• Together with financial results, brand strength is a key driver of brand value.

The top 10 is again dominated by banks from China and the United States, with five from each country, while Europe has four entries in the top 20. The most valuable US banking brand remains Wells Fargo (5th globally, USD 40.9 billion), and JPMorgan enters the top 10 after a 15% increase.

Brand Finance is the largest independent global brand valuation and strategy firm, with a presence on every continent. Brand Finance’s ranking methodology is certified by the Marketing Accountability Standards Board (MASB) under the Marketing Metric Audit Protocol (MMAP), which validates the link between marketing metrics and financial performance.

The Banca Transilvania brand entered this ranking in 2018. In 2019, versus the previous year, BT climbed nearly 50 places and saw a 39% increase in brand value, to USD 242 million.