Victoriabank, one of the leading banks in the Republic of Moldova and part of the Banca Transilvania Financial Group, has a new brand identity. It was launched on December 2, alongside the bank’s 30th‑anniversary celebration in Chisinau with clients and partners. The launch also marks a new stage in Victoriabank’s history and a new image.

"Thirty years is the age at which Victoriabank has accumulated enough experience and, certainly, many achievements. The new brand identity is about balancing heritage and modernization" - said Bogdan Plesuvescu, President of Victoriabank.

Victoriabank’s brand platform covers both brand experience, meaning interactions with the bank’s team, services and products, and brand image. The brand is positioned around the bank’s new key message, Cu pofta de banking. The bank’s name remains Victoriabank, a symbol of the ambition to grow and to achieve new victories.

The new brand identity is by Brandient, a Romanian brand strategy and design consultancy. In 2016, it delivered a similar project for Banca Transilvania, and in 2018 BT’s rebranding was recognized as one of the most effective brand transformations worldwide, according to the REBRAND 100® Global Awards ranking.

Victoriabank is the first commercial bank established in the Republic of Moldova, with almost 270,000 active customers, a team of over 1,100 employees and 100 branches. It is the bank that introduced payment cards, ATMs, POS terminals and contactless phone payments in the Republic of Moldova.