• Banca Transilvania, a partner of the Romanian Olympic and Sports Committee, and Visa, the exclusive payment technology partner of the Olympic and Paralympic Games, are launching an animated virtual card in euro with a distinctive Paris 2024-inspired design
• By the end of March this year, holders of newly issued cards will be entered into a prize draw for a chance to attend the Paris Olympic and Paralympic Games
• Banca Transilvania currently offers three types of animated Visa virtual cards in the BT Pay app
• The new card complements BT’s travel solutions

Visa, the exclusive payment technology partner of the Olympic and Paralympic Games, and Banca Transilvania, a partner of the Romanian Olympic and Sports Committee, today announced their partnership to bring the excitement of the Paris 2024 Olympic and Paralympic Games closer to cardholders in Romania with the new BT Visa animated virtual card in euro. This is a digital-only debit card, issued in BT Pay, which customers can start using immediately for in-store and online payments through the app. A euro account is opened automatically, so you don’t need to have a euro account with BT when you request the card. There are no issuance or maintenance fees, and transactions are processed directly in euro.

The new card features a design inspired by the Paris 2024 Olympic and Paralympic Games. For a limited time, the animated virtual BT Visa in lei card launched last year is also available with the same theme, with two variants to choose from. By the end of March this year, newly issued virtual cards will be entered into a draw for a trip to Paris, including tickets to the Olympic and Paralympic Games.

“About this time last year we launched the first animated virtual card in Europe. What we did then was to prepare the BT Pay digital platform for similar cards. That’s how we were able later to implement and launch, in just about a week, the BT UNTOLD virtual card, as well as the animated virtual card in euro announced today. For our customers, it’s all very simple because the entire experience is in BT Pay — from issuance to use and management,” declares Oana Ilaș, Deputy CEO Retail Banking, Banca Transilvania.

“Visa’s long-standing partnership with the Olympic and Paralympic Games creates unique opportunities to help our clients connect with cardholders. Together with Banca Transilvania, we offer customers not only the convenience of payments at their fingertips, but also a symbol of their connection to one of the most prestigious sporting events. Our partnership reflects a constant commitment to innovation and our ambition to create exceptional experiences for our cardholders,” added Elena Ungureanu, Country Manager, Visa Romania.

The animated BT Visa virtual card in euro complements the bank’s travel solutions available via the BT Pay app, including currency exchange directly in the app to fund the euro card.

Banca Transilvania now offers three types of animated virtual cards: the card in lei, the UNTOLD card and, from now on, the card in euro. Over 150,000 digital cards in lei and UNTOLD cards have been issued to date.

With over 6 million cards, Banca Transilvania is the market leader. 1 in 4 cards in circulation in Romania is issued by BT. Over 3 million of the bank’s customers use the BT Pay app.

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Banca Transilvania
Banca Transilvania is the largest bank in Romania and in South-Eastern Europe. As a universal bank, it covers all customer segments and business lines in the financial sector. It has a 20% market share, 4 million customers, over 10,000 employees, online banking solutions and 500 branches in 180 locations. Banca Transilvania’s brand value has exceeded USD 500 million and entered the top 300 in Brand Finance Banking 500 2023. It is also in the Top 10 Strongest Banking Brands Worldwide, with an AAA+ brand rating. Beyond banking, Banca Transilvania aims to have a positive impact in Romania — for people, business and the environment.

About Visa
Visa (NYSE:V) is a world leader in digital payments, facilitating payment transactions between consumers, merchants, financial institutions and government entities in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone uplift everyone, and we see access as fundamental to the future of money movement. For more information, visit visa.ro and  @VisaNewsEurope.