Banca Transilvania is once again Romania’s strongest brand, with an elite AAA+ rating, according to the Romania 50 2023 ranking compiled by Brand Finance.
With brand value up 25% on the previous year, BT reached EUR 494 million, ranking 4th among the most valuable Romanian brands. At the same time, for the second year in a row, BT is among the world’s 10 strongest banking brands.
Brand strength is measured using the BSI (Brand Strength Index), a structured, quantitative analysis based on three pillars:
- Marketing Investment – investment in the brand to build loyalty and grow market share;
- Stakeholder Equity – perceptions among customers and other stakeholder groups;
- Business Performance – the brand’s financial performance.
The ranking was compiled by Brand Finance, an independent global brand valuation and strategy consultancy, by analysing data collected from more than 150,000 respondents in over 38 countries and more than 30 sectors.
