BT Direct, a Banca Transilvania Group company that offers consumer lending through partner retailers, saw its business accelerate in 2023, supported by continued digital transformation and partnerships with retailers representing well-known brands in Romania.
Key figures for 2023:
- 200,000 active Direct cards in the portfolio;
- +58% in the number of active Direct cards (2023 vs 2022);
- +35% in the number of co-branded cards issued by BT Direct with partner retailers (2023 vs 2022);
- +35% in the usage of Direct cards for POS payments (2023 vs 2022);
- 120,000 online loan applications via Smart by BT Direct, with a peak of 5,000 applications in a single day.
Through BT Direct, customers can access loans at partner retailers - in-store and online -, personal loans, as well as the Direct credit card.
In 2023, the company broadened its offering and launched a refinancing solution for unsecured loans and credit card debt held at other banks/other financial institutions. Also, BT Direct took another step on sustainability: 85% of cards issued are environmentally friendly, made from recycled materials, and can be used digitally via BT Pay from Banca Transilvania.
