At the latest edition of Effie, a competition that rewards effectiveness in the marketing & communication industry, Banca Transilvania and Stup won nine awards.
According to the Romanian Effie Rankings, calculated based on the international Effie Index, Client of the Year is Banca Transilvania, Brand of the Year is also Banca Transilvania, and Agency of the Year is Leo Burnett Romania.
BT’s campaigns won the following awards:
- Grand Effie for the Stup campaign, created by Leo Burnett Romania and Established.now, with Saga Film’s contribution, for Banca Transilvania;
- Gold Effie, New Product/Service – Line Extension category, for the campaign Stup;
- Gold Effie, Financial Services category, for the Binele se face cu muncă campaign, created by Leo Burnett Romania and Established.now, with Saga Film’s contribution, for Banca Transilvania;
- Silver Effie, Business to Business category, for the campaign Stup;
- Silver Effie, Branded Utility category, for the Stup campaign;
- Bronze Effie, Marketing Innovation category, for the Stup campaign;
- Bronze Effie, Sports Marketing category, for the Între medalii campaign, created by Leo Burnett Romania and Established.now, with Saga Film’s contribution, for Banca Transilvania and the Romanian Olympic and Sports Committee.
The Effie Gala took place in Bucharest on June 15, at the Diplomatic Club, and also marked the 20th anniversary of the competition in Romania.
EFFIE Awards are under license from EFFIE Worldwide and were launched in 1968 in the United States. The Romanian EFFIE Awards is a flagship event for the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Romanian Association of Advertising Agencies (UAPR).
