Banca Transilvania, the largest bank in Romania and in Southeast Europe, is partnering with Evam, a leading MarTech platform provider, to create real-time experiences across all channels for its customers. This is a first in Romania for the way banks engage with and communicate with customers.

The partnership marks a significant shift in the banking industry, combining Evam’s innovative, state-of-the-art platform with BT’s experience. Together they are ushering in a new era of banking services that will redefine the customer experience and set new benchmarks in the market.

Ӧmer Tetik, Chief Executive Officer, BT: “Personalization in banking means recommendations, products and services tailored for today’s and tomorrow’s customers, who increasingly expect this from their bank. We are pleased to be at the forefront of the solutions we deliver based on real-time insights—offering the right proposition, at the right time and place, in line with customers’ needs, preferences and habits.” 

Doruk Mutlu, Chief Executive Officer, Evam: “We are entering this partnership with Banca Transilvania to achieve something exciting. We are bringing the latest and best technologies, laying the groundwork for a banking revolution built on real-time data and customer-centric experiences. This is where banking meets innovation.”

Banca Transilvania has over 4.2 million customers, 90% of whom are digitally active, using at least one of BT’s remote banking apps.

About Banca Transilvania 

Banca Transilvania is the largest bank in Romania and in Southeast Europe. As a universal bank, it serves all customer segments and business lines in the financial sector. It has a market share of over 20%, over 4 million customers, around 10,000 employees, online banking solutions and 500 branches in 180 locations. The bank is an early adopter of artificial intelligence in banking in Romania through the adoption of Azure OpenAI Service for the AI Search functionality on Întreb BT (2023), as well as through the integration of the AI assistants Microsoft 365 Copilot and GitHub Copilot into employees’ day-to-day work (2024). Banca Transilvania’s brand value reached 686.5 million US dollars, ranked 252nd in Brand Finance Banking 500 2024, and it is among the top 3 Strongest Banking Brands Worldwide (2024).

About Evam

Evam is at the forefront of technological innovation, offering a suite of end-to-end solutions for real-time customer interaction across different channels. Specializing in solutions for the banking and telecommunications sectors, the company leverages advanced artificial intelligence algorithms, and through its MarTech platform every customer touchpoint contributes to a positive experience. Evam partners with global leaders such as ICBC, TEB/BNP Paribas, ING Bank, Garanti BBVA, Vodafone, T-Mobile and Turkcell, and its technology interacts with over 600 million people every day in nearly 20 countries.